This is MATCH director Arjen Schotel, challenging the notion that commercials should only be happy.

In his world, they are canvases for the unexpected, the dramatic, and the emotional.
Arjen, armed with a background in Film Studies, found his passion for crafting images taking center stage.

The essence of his productions lies in his exceptional ability to 'humanize' technology and products, woven with a strong international character and a touch of mystery.
Always visually captivating, his work reveals humanity in its most potent form, whether it's expressing beauty or fragility.

Arjen harbors an intense dislike for stickers (for reasons unknown) and an even stronger disdain for those who think small and narrow-minded (completely understandable). As a child, he was a daydreamer, weaving epic adventures and stories while the world focused on the mundane. Luckily for us, these childhood dreams have materialized into reality through commercials that carry an exhilarating layer, pushing aesthetic boundaries to their limits.